FAQ Guide: Tax Essentials for UK Influencers and Bloggers using a Limited Company

Author: Chris Neame BFP FCA CA(ANZ)


The digital domain of influencers and bloggers has significantly impacted the UK’s marketing arena, presenting unique opportunities for creativity and connection. Yet, managing a limited company adds a layer of complexity to the financial and tax responsibilities that accompany this innovative career path. This guide is tailored to help influencers and bloggers operating through limited companies navigate their tax obligations effectively.


Do UK Influencers and Bloggers Operating Through Limited Companies Need to Pay Tax on Their Income?

Q: Are taxes due on products and services received for endorsement?

A: Yes. When operating through a limited company, any goods or services received in lieu of payment (payments-in-kind) for endorsements are considered part of the company’s income. The value of these goods or services must be added to the company’s accounts and is subject to corporation tax.


Q: What are the tax responsibilities for my content creation business?

A: Income generated through your limited company from online content creation is subject to corporation tax. You must account for all income, including payments-in-kind, and declare these in your company’s tax return. The company must also cover any National Insurance contributions due for its employees, including directors.


What Expenses Can Influencers Deduct From Their Company’s Tax Bill?

Q: What expenses are deductible for my influencer activities?

A: Operating through a limited company allows you to deduct a wide range of business expenses from your corporation tax bill. This includes the cost of equipment (e.g., cameras, smartphones), products bought for reviews, online training courses for professional development, travel costs for business purposes, software subscriptions essential for content creation, marketing and advertising expenses, utilities and furnishings for a home office (if used for business), accounting and legal services, employee salaries, and initial business setup costs.


Managing Taxes for ‘Gifted’ Items

Q: How do I manage taxes for items gifted to the company?

A: You must assess the market value of items gifted to your company and include this as income in the company’s accounts. These items are considered barter transactions and the value is subject to corporation tax.


The Importance of Accurate Financial Records

Q: Why is it crucial to maintain precise financial records?

A: Precise record-keeping is vital for legal compliance and tax efficiency. It ensures that your company only pays tax on its net profit (income after allowable expenses) and can accurately claim all permissible deductions, minimising your corporation tax liability.


Deducting Home Office Costs

Q: Can my company deduct home office expenses?

A: Yes, if you use part of your home for business operations, the company can deduct a portion of the related costs (e.g., a reasonable share of utility bills) as business expenses. However, these deductions must be justifiable and proportionate to the business use of the home.


VAT and UTR for Content Creators Operating Through Limited Companies

Q: Do I need to be concerned about VAT and UTR?

A: If your company’s taxable turnover exceeds the VAT registration threshold (£90,000 as of the last update), you must register for VAT. Additionally, your limited company will have a Unique Taxpayer Reference (UTR) issued by HMRC when registered for corporation tax. This UTR is essential for filing your company’s tax returns.


Q: How does my company file its tax return?

A: Your limited company must file a corporation tax return (CT600) along with its annual accounts with HMRC. While it’s possible to do this yourself, leveraging the expertise of an accountant can ensure compliance, optimise tax efficiency, and potentially uncover additional deductible expenses.


Final Tips for Tax Management

Q: Any advice for efficiently managing my company’s taxes?

A: Diligent record-keeping is non-negotiable; maintain all receipts, invoices, and contracts. Considering professional accounting advice is highly recommended to navigate complex tax rules, claim all eligible deductions, and ensure your tax affairs are in order, allowing you to focus on creating compelling content.



Navigating the tax landscape as an influencer or blogger operating through a limited company in the UK requires careful consideration and planning. Understanding your obligations and opportunities for tax deductions can significantly impact your company’s financial health. Always consult with a professional for personalised advice to ensure your business’s compliance and tax optimization.

For any further queries, please don’t hesitate to reach out via our Client Services email. We’re here to help!


About Neame & Co 

At Neame & Co we specialise in stress free company filing: the easy way to file your year end Company Accounts and Corporate Tax Return to Companies House and HMRC. Maximise tax efficiency, real human support throughout and 100% online and paperless service. Visit Neame & Co for more details on how we can help!

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Neame & Co is a trading name of Neame & Co Accountants Limited which is registered in England & Wales under Company Registration No. 14012065. Neame & Co is registered with the Information Commissioner’s Office under registration No. ZB377959. VAT Registration No. 422891687.